- 50+phone case designs
- 14in-car and portable chargers
- 6tech travel bags
Overview
In collaboration with Proporta, Ted Baker set out to expand and modernise its product offering with a tech-focused range that matched the brand’s signature style while pushing beyond its traditional portfolio.
Problem
Modernise the line-up
Create products that appeal to tech-savvy customers.
Stay on brand
Every design had to sit naturally within Ted Baker’s established identity.
Control cost
Deliver cost-effective products without compromising on quality or style.
Process
Working closely with the Head Product Designer, we developed a range of 3D models and high-quality renders for approval, covering phone cases, charging cables, in-car chargers and tech travel bags.
Because the designs lived in 3D, changes could be made in real time – removing the need for expensive physical prototypes and cutting lead times and costs.
The renders did double duty: they were used for design approval, and as the reference manufacturers worked from to stay true to the original vision.
Solution
The project delivered a complete range:
50+ phone case designs
Designed to sit within Ted Baker’s signature style.
14 chargers
In-car and portable chargers designed to match the range.
6 tech travel bags
Completing the collection for customers on the move.
The range modernised Ted Baker’s portfolio and expanded the brand’s presence in tech accessories, while staying true to its identity.